Advice
9 Minute Read
Date Published: October 24, 2024
By: EZLynx
Advice
9 Minute Read
Date Published: October 24, 2024
By: EZLynx
At EZLynx®, our mission is clear: to provide insurance agencies with a powerful, all-in-one technology solution that enables them to grow, manage, and scale their businesses with ease. In this challenging market, you've told us that acquiring new clients, staffing, managing costs, maximizing retention and increasing efficiency are all top-of-mind concerns for your business.
We're committed to solving these concerns, as shown by our 20% increase in engineering capacity last year and the formation of multiple new teams dedicated to building cutting-edge products. We've also doubled our customer success team and added training resources to ensure our clients get the most value from our solutions. With 18 engineering teams working across various aspects of EZLynx, we maintain a unified mission to deliver cohesive, impactful results for our agency partners.
The results of our investments were on display at our annual Applied Net® user conference. Attendees saw some of the most important EZLynx features and updates from 2024 and learned how those tools could solve their most pressing challenges.
The insurance industry is primed for an AI revolution with its abundance of manual processes, complex data, and extensive documentation. At EZLynx, we're leveraging the latest advancements in AI technology to create tangible value for agencies like yours.
We're actively developing AI-powered features under the EZLynx Virtual Assistant (EVA) umbrella. EVA Account Summarization uses AI to combine information from emails, texts, and agent notes, summarizing recent client communication history and recommending next steps – eliminating the need for manual review.
We’ve also developed a solution that takes on the heavy lifting of writing emails for your business. EVA Email Content Assist harnesses the power of AI to help you craft compelling, accurate emails in a fraction of the time. No more struggling with writer's block or worrying about technical details – EVA has you covered.
EVA Prospect Policy Assist streamlines the way you win new business. With this innovation, AI will analyze a prospect’s existing policy document, extract the relevant data fields, and auto-fill this information in EZLynx. And with EVA Product Assistance, you'll have the AI version of a product guru at your fingertips, providing step-by-step instructions and relevant resources to help you get the most out of EZLynx.
All of these exciting AI-fueled innovations are currently in active development and available as beta features within the Applied AI Lab. The Applied AI Lab gives customers the opportunity to participate in research, guide use cases, and experiment hands-on with innovative AI-assisted capabilities across the EZLynx Management System™.
Modern consumers expect convenience and simplicity. That's why EZLynx is thrilled to introduce Quote By Text, a groundbreaking solution that lets you connect with texting-savvy insurance shoppers like never before. With Quote By Text, consumers can start the quoting process with a simple text message, triggering an interactive conversation that gathers all the necessary information. No more lengthy phone calls or complicated online forms – just a seamless, streamlined experience that meets customers where they are.
For agencies, Quote By Text is a game-changer. It opens up a new channel for engaging with potential customers while simplifying the quoting process and saving valuable time. By embracing this innovative technology, you'll differentiate your agency from the competition and win more business from today's mobile-first consumers.
We know effective sales and marketing strategies are essential for agencies to acquire new business. That's why we've enhanced EZLynx Sales Center™ and made our marketing capabilities even more powerful. The result? A 20% increase in adoption among our customers, cementing our position as the industry leader in sales and marketing solutions.
EZLynx Sales Center now features a modern, card-based interface with intuitive "drag and drop" functionality, streamlining sales stages for a faster path to revenue for producers. EZLynx continues to innovate, making it easier than ever for agencies to manage leads and drive sales. Our enhanced lead import capabilities allow you to pre-fill key data fields, such as line of business, prior carrier, and expiration date, streamlining the lead management process and saving you valuable time.
The new Sales Performance Dashboard puts powerful insights at your fingertips, enabling you to monitor the health of your sales pipeline at a glance. With clear visualizations of key metrics like premium sold by producer, opportunities by source, premium sold by line of business, and your most significant opportunities, you'll have the data you need to make informed decisions and optimize your sales methods.
We've also expanded our Agency Insights® feature to include commercial lines opportunities, delivering fresh, actionable cross-sell suggestions for commercial auto, property, and umbrella policies. Agency Insights ensures a steady flow of timely leads and cross-selling opportunities by automatically generating potential prospects from your existing customer base, helping you maximize revenue from every customer relationship.
For the past two annual customer surveys, EZLynx agencies have responded that retaining customers is their most common business concern. In fact, 74% of responding agencies shared this business concern in 2024. As rising rates make renewals more challenging, EZLynx is here to help.
Our enhanced EZLynx Retention Center® uses patented algorithms to identify customers at risk of non-renewal so you can take proactive steps to keep their business. This summer, we introduced Automated Renewal Quoting, which significantly speeds up the remarketing process, saving agents up to 15 minutes per renewal quoted. This frees up time for agents to focus on building client relationships, understanding their needs, and offering personalized advice. By providing agents with effective retention tools, we're committed to delivering solutions that drive agency success in a changing market.
EZLynx Automation Center™ streamlines communications and automates key actions, saving agencies time and resources. Sequenced Workflows in our automation solution make communication and critical tasks more manageable and actionable for both customers and agency staff. Our automation tools are designed to simplify complex workflows, ensuring that information flows seamlessly and efficiently throughout your agency.
The Smart Stop feature in EZLynx Automation Center intelligently prevents redundant communication by avoiding sending automated reminders to clients who have already taken action. This not only streamlines your processes but also enhances the overall customer experience. With the In-Workflow Automation Suggestions feature, you can save valuable time in your day; when performing a task that could benefit from automation, the system proactively suggests pre-configured templates that can be implemented with just a few clicks, boosting your productivity and efficiency.
EZLynx Client Center™, our online customer portal, is your key to closing more business faster while delivering an exceptional client experience. With our new Interactive Personal Lines Quote Proposals feature, you can now leverage EZLynx Client Center to send interactive proposals to your insureds.
The feature lets your customers review suggested coverage, accept recommendations, or request changes directly within the proposal. This interactive approach streamlines the quoting process and empowers your clients to take an active role in shaping their coverage. Personalized video messages in your interactive proposal allow you to add a human touch to your recommendations, making the insurance process more relatable and engaging for your clients.
With Renewal Management in EZLynx Client Center, your customers get reminders to review their policy details before upcoming renewals and can request changes directly within your online portal. This seamless process saves you and your clients time while triggering all the necessary next steps within your agency.
EZLynx Reports 5.0 is a revolutionary tool for gaining data insights. It loads reports 50% faster with stunning visuals, enabling agencies to comprehend complex data trends quickly and make informed decisions.
With near real-time data updates within 60 minutes of changes, EZLynx Reports 5.0 ensures agencies have the most current information at their fingertips. Interactive visuals allow users to dive deep into data points, uncovering valuable insights to drive strategic decision-making.
Alongside the powerful upgrades in EZLynx Reports 5.0, we've also rolled out cutting-edge data infrastructure and visualization enhancements. These improvements revolutionize how your agency transforms raw data into actionable insights and tailored analytics for every team member, from agency principals to sales and service managers.
With these enhancements, you can access an extensive library of reports and dashboards spanning 12 categories, including nearly 30 common use-case reports like Cross-Sell Detail, Quote Detail, and Coverage Details reporting for Personal Home and Auto. Plus, our Custom Filter Sets feature allows users to create, save, default, and share filter settings with colleagues, fostering seamless collaboration and consistent data analysis across your organization.
Users have enjoyed early access to the new reporting platform throughout 2024 as we prepare for general release in 2025.
The insurance landscape in 2024 has presented both challenges and opportunities. As trusted advisors, agencies have navigated tougher renewals while exploring new markets for growth. In this environment, having the right technology is crucial – agencies need solutions that streamline policy management and seamlessly extend customer interactions.
At EZLynx, we’re dedicated to providing robust, all-in-one technology that enables agencies to grow, manage, and scale effectively. Every decision we make is carefully evaluated based on how it will drive success for our agency partners. We have significantly increased our engineering capacity, with multiple new teams focused on building innovative products. Our customer success and training teams have also doubled in size to ensure you maximize value from our solutions.
As your trusted technology partner, we're committed to delivering the tools and support you need to thrive in today's competitive landscape. With EZLynx, you can streamline operations, enhance customer engagement, and position your business for long-term growth. Together, we can navigate the challenges and seize the opportunities of the insurance industry.
Ready to see all of the new software solutions that could take your business to new heights? Check out the EZLynx Product Hub.