National Car Insurance Day is the perfect time to check in on your customers and ensure they are getting the best premiums along with the coverages they need. As you know, many people will purchase insurance and let the policies auto–renew without shopping.

Touchpoints with your customers are a great time to build a relationship. When you know your customers and their needs you can help to better serve them. Everyone wants an insurance agent that they know is looking out for them!

While you have your customer’s attention, this is also a great excuse to see if your insureds may be looking for other lines of insurance. If you already have them talking on the phone, your chances of making a cross–sell are higher!

Here are a few quick ideas on how to engage with your customers and take advantage of this great holiday reminder!

• Email Campaign – Send your clients a notice and a quick note about their policies and remind them you are here to help them if they would like to explore their options and coverages.

• Social Media Post – Create a simple post that will help remind your connections on social about their car insurance, something most people purchase and forget.

• Blog – Time to let your writer side shine! There are a lot of scary statistics out there about accidents and this is a great time to educate your customers on the importance of car insurance and how important the right coverages are.

You like to do the best you can for your customers and we at EZLynx like to be sure you have all the tools to do it effectively. From our #1 comparative rater, to our innovative agency management system, we give agents everything they need to accomplish more, faster.

Keep an eye out for more helpful posts like this one and as always, an EZLynx employee is always happy to assist you with any questions. We hope to hear from you soon and have a wonderful National Car Insurance Day!